我是彭歌佳（Gothia Peng Gejia），现任 Financial Alliance Associate Wealth Advisory Director。
拥有超过14年的金融咨询与财富规划经验。在过去的职业生涯中，我先后在大型寿险机构及独立财富管理平台工作，服务过来自不同背景的个人、企业家及高净值家庭。
随着职业发展的深入，我越来越意识到，对于高净值家庭而言，真正复杂的往往并不是“买什么产品”，而是如何将分散在不同资产、企业、家庭成员及司法管辖区中的财富，建立成一个清晰、协调并能够长期延续的整体架构。
因此，我目前专注于高净值家庭的财富架构与传承规划，围绕家庭财富的保护、流动性、增长、传承及跨境安排，帮助客户厘清自身的财富结构与潜在风险，并在需要时协调不同领域的专业资源。
我相信，真正有价值的财富规划，不是一次性的产品配置，而是一段建立在专业、信任与长期主义之上的关系。
我的目标，是成为客户家族长期值得信赖的财富顾问与陪伴者。
核心方法论：HELIOS 财富架构体系™ 家族财富架构的系统化解决方案。
我们不从产品出发，我们从家族的真实需求开始。HELIOS 框架是一套独有的六步法则，旨在让您的资产结构与家族长期愿景高度咬合：
H – 视野 (Horizon): 锚定家族财富的终极使命与目标。
E – 评估 (Evaluate): 全盘透视家族资产、所有权及现有财务结构。
L – 锁定 (Locate): 精准定位流动性、风险敞口及传承规划中的缺口。
I – 整合 (Integrate): 跨越不同法域与金融工具，设计一体化的财富架构。
O – 协同 (Orchestrate): 调动并协同顶尖专业资源，确保方案完美落地。
S – 延续 (Sustain): 动态回溯与调整，护航家族财富跨代传承。
[ 预约私人财富架构咨询 ] 微信：Gothia
I am Gothia Peng Gejia, Associate Wealth Advisory Director at Financial Alliance.
With over 14 years of experience in financial advisory and wealth planning, I have worked across both leading life insurance institutions and an independent wealth advisory platform, advising individuals, entrepreneurs and high-net-worth families from diverse backgrounds.
Over the course of my career, I have come to appreciate that for affluent families, the most important question is often not simply “What product should I buy?” but rather “How should my wealth be structured?”
Family wealth can span operating businesses, investments, property, insurance, multiple family members and different jurisdictions. Without an integrated view, even substantial wealth can remain fragmented and exposed to unnecessary risks.
Today, my focus is on HNW family wealth structuring and succession planning, helping families take a more holistic view of wealth protection, liquidity, growth, succession and cross-border considerations.
Where appropriate, I also work alongside other professional advisers and specialists to help clients navigate the different aspects of their wealth planning needs.
I believe meaningful wealth planning is not about a one-time product transaction. It is about building a long-term relationship founded on professionalism, trust and continuity.
My goal is to be a trusted long-term wealth adviser and partner to the families I serve.
My Approach: The HELIOS Wealth Framework™ A structured approach to family wealth architecture.
We don’t begin with a product. We begin with the family. The HELIOS framework is a proprietary 6-step methodology designed to align your assets with your long-term objectives:
H – Horizon: Define what the family’s wealth is ultimately meant to achieve.
E – Evaluate: Understand the family’s assets, ownership, and financial structure.
L – Locate: Identify liquidity, protection, succession, and concentration gaps.
I – Integrate: Design an integrated wealth architecture across different jurisdictions and solutions.
O – Orchestrate: Coordinate the right professional expertise and implementation.
S – Sustain: Review, adapt, and preserve the family’s wealth across generations.
[ Request a Private Wealth Conversation ] Wechat: Gothia
