My Personal Journey

I am humbled to be invited to share something personal and meaningful to me; a piece of my life journey that’s close to my heart ❤️

From witnessing my mother’s unwavering determination to my own journey through the corporate world, this video interview encapsulates the learnings, ambitions, and choices that have defined my path.

Hope you enjoy the video!

Published By:

Lily Fung Seok Yee

From Boardroom to Personal Finance

After 26 years in corporate finance – culminating as Regional VP Finance at a global travel retail multi-national corporation – I stepped away from the boardroom to redefine what true financial independence means.

Today, I help senior leaders and business owners apply the same strategic rigour used in billion-dollar decisions to their personal wealth.
Because financial planning isn’t just about numbers – it’s about clarity, confidence, and choice.

My mission is simple: to help you achieve the financial freedom to work for passion, not pressure.

Credentials & Milestones

✅ Chartered Accountant (Institute of Singapore Chartered Accountants, ISCA, 30 years)
✅ Bachelor of Accountancy, NTU
✅ IBF-Certified Financial Adviser (High Net Worth)
✅ 26 years’ experience across Asia, managing multi-country P&L and investment portfolios
✅ Top 3-5% Global Financial Advisers (MDRT, COT industry award winner)
✅ Associate Financial Consultant, AFC
✅ Representative Member of the Association of Financial Advisers (Singapore) – AFA(S)

How I Work
I bring a CFO’s mindset to personal finance – combining deep analysis with human understanding. Through my proprietary PNL Method (Protect • Nurture • Liberate), I translate your goals into a clear plan that safeguards today and liberates tomorrow.

“Numbers tell your story – I help you make sure it’s one worth living.”

Ready to redefine your financial freedom?

Book a 20-Minute Discovery Call, WhatsApp me @ 9436 3525 or email me: lilyfung@fapl.sg

 

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