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Financial Advisory Director | Mentoring Advisors to Enhance Client Value & Grow Their Practice

Soh Bee Ling (Altricia)

Consultant FAQC Badge

REP No.: SBL200052597

Financial Advisory Director

I started in this industry back in 1998, and if those 28 years have taught me anything, it’s that you can’t force people into a rigid system and expect them to thrive. Real success is actually much quieter than that—it’s simply about helping the right people find their own rhythm.

Over time, I’ve realized my most important job isn’t just managing money; it’s finding and supporting the right people. I’ve learned that the best advisors aren’t always the ones with the loudest voices or the longest resumes. They are the people who are resourceful, adaptable, and genuinely know how to listen and connect.

If you feel you belong in that group, let’s connect. I’m always looking to back the right person, and I’d love to hear your story.

Leadership: Forging the next generation of leaders and consultants.

Finance: Keeping your wealth in steady motion.

Strategy: Honest insight. Direct action.

I lead a dedicated team of Wealth Director, Financial Advisory Manager, and Senior Consultants. Many of us have worked together for over a decade. I believe in the power of long-term partnership—this deep-rooted trust allows us to navigate challenges and achieve remarkable results for our clients, together.

Personal Achievements:

2025

Financial Alliance Quality Class (Prestige Class)

2024

Financial Alliance Quality Class (Prestige Class)

2023
Financial Alliance Quality Class (Merit Class)

2022

Financial Alliance Quality Class (Prestige Class)

2021

Financial Alliance Quality Class (Prestige Class)

2020

Financial Alliance Quality Class (Prestige Class)

2019

Financial Alliance Quality Class (Prestige Class)

2018

Financial Alliance Quality Class (Merit Class)

2016  

Financial Alliance Quality Class (Merit Class)

2016 (Team Achievements | Collective Effort)

Manager of the Year Award  (met the following pre-requisites:)

*Highest Group Total Revenue

*Highest % Growth on Revenue

*Highest Productivity per Adviser, and

*Highest Recruitment Growth

2015

Financial Alliance Quality Class (Merit Class)

2014
Financial Alliance Quality Class (Merit Class)

 

Years of experience in the Financial Industry
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General Insurance Partners
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Testimonials

Some decades ago, I had to consider re-evaluating my Private Health Insurance after relocating to Singapore and required the services of an unbiased and helpful insurance agent to manage my often complex insurance affairs. It was my extremely good luck to be recommended to a lady agent Altricia Soh and it is my good fortune to be able to retain her exceptional services after all this time. As a senior citizen now with the Singapore Insurer-Singlife, it has been an absolute pleasure to have Altricia Soh represent me and diligently handle the myriad of paperwork and frequent questions I pose to her in relation to my health insurance. She demonstrates extraordinary communication skills and patience which one can only describe as an outstanding personal touch which is rare in this demanding and competitive world. As a senior, I can fully appreciate the positive attitude Altricia shows when offering advise or clarification on my many questions. Her attitude and professional knowledge and efficiency can only be described as Exceeding Customer Expectations. After many years of exceptional service, I consider Altricia Soh, not only a professional insurance advisor but a lady who consistently exudes friendliness, patience and who is dedicated to the total commitment of customer satisfaction. Such a cheerful and helpful person whom I fully recommend you contact should you need independent, unbiased advise.

Ian Roberton

Former Hon Pro-Consul(Diplomat), Singapore International Education Director, Rtd Senior Grass-Roots Leader and NC Member Singapore

I have known Ms Altricia Soh Bee Ling for more than 20 years. I first knew her when she was working with Income I bought several policies from her, both my myself and my family. Her service is excellent without any doubt. You cannot get another financial advisor like her. Whenever I contact her, she would immediately reply or within a short period of time, even when she was overseas on business trip. I can assure you that you cannot find another person like her. The most unforgettable episode is regarding a claim from G* insurer. I did not buy this policy from Ms Soh but another agent before I knew Ms Soh. My husband is a stroke patient and in the initial stage I submitted a claim against G* insurer for my husband’s policy. G* insisted on an Attorney’s letter from me for the claim. Ms Soh checked for me and it cost about $4,000.00 for the attorney’s fee. Ms Soh said such a huge sum could be used to pay for my husband’s rehab. therapy instead of paying the attorney. My G* agent did not do anything to help me. Instead it was Ms. Soh who helped me to write a letter to G* to get them to write to my husband’s neuroscience doctor to confirm that he is of sound and logical mind and finally G* insurer paid us in full. I am very grateful and thankful to Ms Soh for helping me to save this $4,000.00. Now I am retired and not giving her any business but yet her services did not end. She is still giving me that excellent services, especially regarding insurance claims for my husband and myself, since we are not well versed with IT technology. I can fully endorse Ms Soh’s excellent services to anyone who wants a first class financial advisor. Thank you very much, Ms. Altricia Soh Bee Ling, for your excellent services and help. I am very grateful for that. Heartfelt thanks.

Mdm Goh Sew Lian, client since 2003

Specialist to Retiree

I have the pleasure of working with Altricia for the past decade. Her expertise in the industry is evident, and she possesses an innate ability to identify suitable talent. Altricia not only understands the specific skills and qualifications needed but also emphasizes the importance of cultural fit within our organization. Her proactive approach and keen insights made our selling process efficient and successful, resulting in a team that is both skilled and cohesive. She took the time to understand our unique needs and aspirations, ensuring that every candidate under her wing will be a strong fit. Another advantage of working with Altricia is her strong support to safely navigate us through the compliance process which in recent years has grown much in complexity. Many of us will be in compliance hot-soup if not for her timely advice & support. Thanks to Altricia, we now have a talented team that will drive our success for years to come.

Terence Hon

Financial Advisory Manager, working team partner since 2014 (CFP, AEPP) https://www.linkedin.com/in/hon-yi-chen-terence-93954574/?originalSubdomain=sg

CONTACT US

  • 150 Beach Road #12-01/08, Gateway West Singapore 189720
  • +65 62221889
  • +65 62221019
  • feedback@fa.com.sg

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ACKNOWLEDGEMENT

By submitting this form, I confirm that

提交此表格，即表示

  • I have read and understood FAPL’s Personal Data Policy, and hereby give my acknowledgement and consent to FAPL to use my personal data in accordance with FAPL’s Personal Data Policy.
  • 我已阅读并理解鑫盟理财私人有限公司的个人数据保护政策，并同意鑫盟理财私人有限公司根据个人数据保护政策所阐述的用途使用我的个人资料。
  • I have read and understood the disclaimers above and hereby affirm my acceptance of these terms.
  • 我已阅读并理解了上述免责声明，特此声明接受这些条款。
  • I have not been directly contacted or approached by any representative or employee of FAPL with an offer or solicitation to apply for any financial products not offered in my home country.
  • 鑫盟理财私人有限公司的代表或员工并未直接与我联系或提出要约或招揽购买我原居住国境内所不提供的任何金融产品.
  • Financial Alliance Pte Ltd ( “FAPL”) is licensed by the Monetary Authority of Singapore (“MAS”) and allowed to conduct financial advisory activities in accordance with the Financial Advisers Act (Cap. 110) (“FAA”) and the Securities & Futures Act (Cap. 289) (“SFA”) within the jurisdiction of the Republic of Singapore and in accordance with the licenses granted by MAS
  • 鑫盟理财私人有限公司( “鑫盟理财”)持有由新加坡金融管理局(“MAS”)所颁发的牌照，并许可在新加坡共和国境内依据财务顾问法（第110章）和证券与期货交易法（第289章）进行财务咨询等相关业务
  • Any services provided by FAPL to persons not ordinarily resident in Singapore are provided solely on an offshore basis from Singapore, resulting from direct enquiry on the part of the foreign residents.
  • 鑫盟理财为非新加坡居民所提供的任何服务仅限于直接向鑫盟理财发出咨询请求的国外居民。
  • As an integral part of the provision of such services, FAPL may from time to time make available to such residents, documents and information making reference to capital markets products (for example, in connection with the provision of fund management or investment advisory services outside of the foreign jurisdiction).
  • 作为提供此类服务的一部分，鑫盟理财会不时向此类咨询者提供有关产品的参考文件和信息（例如，关于海外司法管辖区以外的资金管理或投资咨询服务等信息）。
  • Such documents and information are provided by Financial Alliance Pte Ltd (“FAPL”) is for general information only and is not intended for anyone other than the recipient.
  • 此类由鑫盟理财所提供的文件和信息仅供收件人做一般信息参考。
  • It does not take into account the specific investment objectives, financial situation or particular needs of any particular person.
  • 此类文件和信息不会把-个人投资目标，财务状况或其特定需求等考虑在内。
  • It does not constitute the making available of, or an offer or solicitation by FAPL to buy or sell or subscribe for any such capital markets product or to enter into a transaction or to participate in any particular trading or investment strategy nor an advice or a recommendation with respect to such financial products.
  • 鑫盟理财向该人士提供此类文件和信息将不构成要约或招揽购买或出售或认购任何此类资本市场产品，或达成交易或参与任何特定的投资策略，也不构成有关此类金融产品的建议或推荐。
  • These documents may not be published, circulated, reproduced or distributed in whole or in part to any other person without FAPL’s prior written consent.
  • 未经鑫盟理财的事先书面同意，不得将这些文件全文或部分发布，传播，复制或分发给其他人。
  • This document is not intended for distribution to, publication or use by any person in any jurisdiction, where such distribution, publication or use would be contrary to applicable law or would subject FAPL and its related corporations, connected persons, associated persons and/or affiliates to any registration, licensing or other requirements within such jurisdiction.
  • 鑫盟理财无意在分发，出版或使用此类文件可能违反当地法律，或本公司及关联公司或关联人士需要注册，获得许可或符合规定的司法权区向当地人士分发、出版此类文件或供其使用。
  • You shall ensure that you have and will continue to be fully compliant with all applicable laws in your home country when entering into discussion or contracts with FAPL.
  • 在与鑫盟理财进行讨论或签订合约时，您应确保您已完全遵守并将继续遵守您所在原居住国的所有适用法律及条规。

In compliance with the Personal Data Protection Act, Financial Alliance Pte Ltd (“FAPL”) seek your consent to collect and use your personal data (e.g. name, NRIC, contact numbers, mailing addresses, email addresses and photograph) for the purposes of and in accordance with FAPL’s Data Protection Policy, which can be found on FAPL’s website at https://fa.com.sg/data-protection-policy/.

根据《个人数据保护法》，鑫盟理财私人有限公司征求您的同意向您收集并使用您的个人信息。鑫盟理财将根据公司的个人数据保护政策所阐述的用途使用您的个人资料（例如姓名，证件号码，联系电话，邮寄地址，电邮地址和照片）。 该政策可在本公司网站上查寻，网址为 https://fa.com.sg/data-protection-policy/.

By submitting this form, you are deemed to have read and understood FAPL’s Personal Data Policy.

提交此表格，即表示您已阅读并理解鑫盟理财私人有限公司的个人数据政策

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What type of services are you looking for? 请问您需要咨询哪些方面的服务？(Please select all that applies)

ACKNOWLEDGEMENT

By submitting this form, I confirm that

提交此表格，即表示

  • I have read and understood FAPL’s Personal Data Policy, and hereby give my acknowledgement and consent to FAPL to use my personal data in accordance with FAPL’s Personal Data Policy.
  • 我已阅读并理解鑫盟理财私人有限公司的个人数据保护政策，并同意鑫盟理财私人有限公司根据个人数据保护政策所阐述的用途使用我的个人资料。
  • I have read and understood the disclaimers above and hereby affirm my acceptance of these terms.
  • 我已阅读并理解了上述免责声明，特此声明接受这些条款。
  • I have not been directly contacted or approached by any representative or employee of FAPL with an offer or solicitation to apply for any financial products not offered in my home country.
  • 鑫盟理财私人有限公司的代表或员工并未直接与我联系或提出要约或招揽购买我原居住国境内所不提供的任何金融产品.
  • Financial Alliance Pte Ltd ( “FAPL”) is licensed by the Monetary Authority of Singapore (“MAS”) and allowed to conduct financial advisory activities in accordance with the Financial Advisers Act (Cap. 110) (“FAA”) and the Securities & Futures Act (Cap. 289) (“SFA”) within the jurisdiction of the Republic of Singapore and in accordance with the licenses granted by MAS
  • 鑫盟理财私人有限公司( “鑫盟理财”)持有由新加坡金融管理局(“MAS”)所颁发的牌照，并许可在新加坡共和国境内依据财务顾问法（第110章）和证券与期货交易法（第289章）进行财务咨询等相关业务
  • Any services provided by FAPL to persons not ordinarily resident in Singapore are provided solely on an offshore basis from Singapore, resulting from direct enquiry on the part of the foreign residents.
  • 鑫盟理财为非新加坡居民所提供的任何服务仅限于直接向鑫盟理财发出咨询请求的国外居民。
  • As an integral part of the provision of such services, FAPL may from time to time make available to such residents, documents and information making reference to capital markets products (for example, in connection with the provision of fund management or investment advisory services outside of the foreign jurisdiction).
  • 作为提供此类服务的一部分，鑫盟理财会不时向此类咨询者提供有关产品的参考文件和信息（例如，关于海外司法管辖区以外的资金管理或投资咨询服务等信息）。
  • Such documents and information are provided by Financial Alliance Pte Ltd (“FAPL”) is for general information only and is not intended for anyone other than the recipient.
  • 此类由鑫盟理财所提供的文件和信息仅供收件人做一般信息参考。
  • It does not take into account the specific investment objectives, financial situation or particular needs of any particular person.
  • 此类文件和信息不会把-个人投资目标，财务状况或其特定需求等考虑在内。
  • It does not constitute the making available of, or an offer or solicitation by FAPL to buy or sell or subscribe for any such capital markets product or to enter into a transaction or to participate in any particular trading or investment strategy nor an advice or a recommendation with respect to such financial products.
  • 鑫盟理财向该人士提供此类文件和信息将不构成要约或招揽购买或出售或认购任何此类资本市场产品，或达成交易或参与任何特定的投资策略，也不构成有关此类金融产品的建议或推荐。
  • These documents may not be published, circulated, reproduced or distributed in whole or in part to any other person without FAPL’s prior written consent.
  • 未经鑫盟理财的事先书面同意，不得将这些文件全文或部分发布，传播，复制或分发给其他人。
  • This document is not intended for distribution to, publication or use by any person in any jurisdiction, where such distribution, publication or use would be contrary to applicable law or would subject FAPL and its related corporations, connected persons, associated persons and/or affiliates to any registration, licensing or other requirements within such jurisdiction.
  • 鑫盟理财无意在分发，出版或使用此类文件可能违反当地法律，或本公司及关联公司或关联人士需要注册，获得许可或符合规定的司法权区向当地人士分发、出版此类文件或供其使用。
  • You shall ensure that you have and will continue to be fully compliant with all applicable laws in your home country when entering into discussion or contracts with FAPL.
  • 在与鑫盟理财进行讨论或签订合约时，您应确保您已完全遵守并将继续遵守您所在原居住国的所有适用法律及条规。

In compliance with the Personal Data Protection Act, Financial Alliance Pte Ltd (“FAPL”) seek your consent to collect and use your personal data (e.g. name, NRIC, contact numbers, mailing addresses, email addresses and photograph) for the purposes of and in accordance with FAPL’s Data Protection Policy, which can be found on FAPL’s website at https://fa.com.sg/data-protection-policy/.

根据《个人数据保护法》，鑫盟理财私人有限公司征求您的同意向您收集并使用您的个人信息。鑫盟理财将根据公司的个人数据保护政策所阐述的用途使用您的个人资料（例如姓名，证件号码，联系电话，邮寄地址，电邮地址和照片）。 该政策可在本公司网站上查寻，网址为 https://fa.com.sg/data-protection-policy/.

By submitting this form, you are deemed to have read and understood FAPL’s Personal Data Policy.

提交此表格，即表示您已阅读并理解鑫盟理财私人有限公司的个人数据政策

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