From Corporate Leadership To Financial Freedom - Helping You Do The Same

Lily Fung Seok Yee

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REP No.: FSY300587521

Senior Financial Advisory Manager

From Boardroom to Personal Finance

After 26 years in corporate finance – culminating as Regional VP Finance at a global travel retail multi-national corporation – I stepped away from the boardroom to redefine what true financial independence means.

Today, I help senior leaders and business owners apply the same strategic rigour used in billion-dollar decisions to their personal wealth.
Because financial planning isn’t just about numbers – it’s about clarity, confidence, and choice.

My mission is simple: to help you achieve the financial freedom to work for passion, not pressure.

Credentials & Milestones

✅ Chartered Accountant (Institute of Singapore Chartered Accountants, ISCA, 30 years)
✅ Bachelor of Accountancy, NTU
✅ IBF-Certified Financial Adviser (High Net Worth)
✅ 26 years’ experience across Asia, managing multi-country P&L and investment portfolios
✅ Top 3-5% Global Financial Advisers (MDRT, COT industry award winner)
✅ Associate Financial Consultant, AFC
✅ Representative Member of the Association of Financial Advisers (Singapore) – AFA(S)

How I Work
I bring a CFO’s mindset to personal finance – combining deep analysis with human understanding. Through my proprietary PNL Method (Protect • Nurture • Liberate), I translate your goals into a clear plan that safeguards today and liberates tomorrow.

“Numbers tell your story – I help you make sure it’s one worth living.”

Ready to redefine your financial freedom?

Book a 20-Minute Discovery Call, WhatsApp me @ 9436 3525 or email me: lilyfung@fapl.sg

 

Years in Corporate Finance
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Assets under advice (S$)
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Qualified for MDRT
In 0 months

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Testimonials

Lily listens to your need. She do not go straight into telling me what product she has, but started with conversations to understand me and also my plans. With that she came back with a detailed analysis, provide me options and advice. Lily is very clear in her presentation, and is very open with counter proposals for discussion. The sessions were then effectively carried out.

Yoong Han

Finance Manager

I have engaged 2 financial management firms in the past and though I understand the importance of financial planning, I have never given it a priority. When Lily approached me, I agreed to do it again with her because I know her as an ex-colleague for 8 years and she is definitely someone whom acts as strong integrity. Her 1st presentation totally impressed me and I am not saying this because I know her. For the past 15 years that I was with the other 2 financial planners, I have never received an analysis this detailed and clear. Lily maps it out based on my personal profile and investment approach appetite. She clearly showed me what sort of impact and benefits this plan can bring me. What really strikes me is that she is totally transparent with me and even shared what she does for herself. Plus, she is every ready to share her perspectives and learnings from an educational lens and not just to push you to engage her. I am a client of very small portfolio and yet she is willing to go to such lengths to help me understand my own financial situation. Hence, I would highly recommend her for anyone who needs a true advisor who will put herself in your shoes and act with professionalism (no sales pitch nonsense), responsibility and bearing high accountability.

Zann Ng

Head of Marketing

Lily was meticulous in her analysis of my financial situation and presented a comprehensive overview of my financial health. She thoughtfully curated the session to optimize my financial hygiene such as correcting my misconceptions about how best to utilise SRS tax reliefs, which no other advisors had done for me in the past 3-4 years since I began contributing. Taking into consideration my future needs and goals, Lily gave practical and actionable recommendations to narrow the financial gap. Lily’s professionalism in the consultation far exceeded my expectations and I am confident that having her as my financial advisor is the right choice. I strongly recommend Lily to anyone who values the importance of a sound financial planning and seek credible advice.

Lee Jian Kai

Compliance Investigator

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