| Empowering Families | Strategic Resource Allocation for Businesses | Life-Aligned Advisor

Kelly Choy

REP No.: CPY300111337

Financial Advisory Manager

I’m a financial consultant with a heart for real life — and real people. With close to a decade of experience in finance and accounting, my journey has taken me through roles at Deloitte, regional MNCs, and cross-border ventures. But what truly shaped me is more than the work — it’s the seasons of caregiving, motherhood, and conscious life planning that brought depth to my perspective.

I work closely with individuals and families navigating life’s pivotal stages — from young adults laying their foundation, to parents raising children, and sandwich-generation families supporting both kids and aging parents.

Many clients come to me when they feel:

– Overwhelmed by competing financial priorities, trying to balance today’s needs with tomorrow’s goals
– Uncertain about where to begin, despite knowing they want more clarity and control
– Disappointed with generic advice that doesn’t reflect their real life, values, or aspirations

To me, financial planning isn’t just about growing wealth — it’s about creating the space to live with peace of mind, hit meaningful milestones, and shape a life that feels aligned.

My mission?

To support as many families and individuals as I can — through sincere advice, practical wisdom, and purpose-driven strategies that empower you to live life on your terms.