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蓝海战略 VS 红海战略: 这对我的财务财富有多重要？

最近通过与一位商业战略师的聊天，我想起了很久以前读过的一篇文章，这篇文章影响了我对企业的看法。😊 因此，这里有一个特别版，快速分享你需要了解的蓝海战略，帮助你的企业获得新的增长动力。

 

什么是蓝海战略？

蓝海战略是关于创造无人竞争的市场空间，通过创新和创造新需求使竞争变得无关紧要。与其在拥挤的市场（红海）中与对手竞争，不如进入未开发的机会（蓝海），吸引新客户，实现盈利增长。

 

蓝海 vs. 红海:

想象一下，商业世界是两个广阔的海洋——一个是红海，一个是蓝海。红海是大多数企业竞争的地方：充满激烈的竞争，市场饱和，价格战不断。这可以想象成一个血腥的战场，大家都在争夺同一批客户，使得企业很难脱颖而出和成长。另一方面，蓝海是一个平静且开放的空间，没有竞争，有未开发的潜力，并且你可以自由设定自己的规则。在这里，你的企业能够真正繁荣，因为你可以开辟出一个独特的市场领域，而无需与现有的竞争者争斗。关键在于创新和在别人未曾关注的领域创造需求，让你能够在没有持续挣扎的情况下增长。

 

公司能一直处在蓝海吗？

市场在不断演变，蓝海随着新竞争者的进入可能最终会变成红海。关键在于持续创新、适应市场变化，并不断寻找新的价值主张，以保持领先。

 

三种有效方法判断你身处哪片海洋

不确定你是在红海还是蓝海中航行？以下是三种实用的方法帮助你判断。

首先，倾听客户反馈：你的客户是否经常讨价还价，还是他们对你业务的独特性感到兴奋？高满意度和明显的差异化是你脱颖而出的强烈信号。

其次，进行市场分析：密切关注竞争对手。如果你的市场充斥着类似的产品或服务，这表明你可能正在进入红海，这时可能是创新和转向新方向的好时机。

最后，看看你的利润率：如果你发现自己不得不降低价格才能继续竞争，你很可能处于红海。相反，如果你能够维持甚至提高价格而不失去客户，那么你就在蓝海的广阔空间中享受着设定规则的自由。

 

战略对企业和财务健康的重要性

拥有正确的战略不仅仅是为了在商业中保持领先地位；它也关乎保障你的个人财务健康。一个适应性强、具有前瞻性的战略有助于保障你的企业，确保稳定的收入，从而为你的个人财务提供稳定性。这就是繁荣和勉强维持生存之间的区别。

明智地航行你的商业水域将决定你的成功。因此，以蓝海思维规划你的航线，持续创新，并保护你的企业和个人财务未来。

 

一起加油！

我是 Zechariah See (国超）

➡️ http://linkedin.com/in/zechariahsee

➡️ 小红书ID：Zech178

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以上内容仅供参考和个人意见，不构成专业财务建议。建议读者根据自身的财务目标、情况和需求，寻求独立的财务建议。内容未经新加坡金融管理局审查。

Important: The information and opinions in this article are for general information purposes only. They should not be relied on as professional financial advice. Readers should seek independent financial advice that is customised to their specific financial objectives, situations & needs. This advertisement or publication has not been reviewed by the Monetary Authority of Singapore.

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Zechariah See

Personal Story:

I almost lost an arm and that was when I realised I had zero insurance.

Many years ago, I was living my life on the edge and very involved in many adventurous outdoor sports. All these came to a shocking realisation when almost lost my arm (or even my life), while kayak surfing with the high waves and deep waters overseas.

This lucky escape began my journey into the financial advisory business.

I wanted every person and family to know about the hard truth of being underinsured early and help everyone become better prepared. We run the risks of losing so much with every day we are not taking action to protect ourselves and our families financially.

Nobody has to deal with the same shock that I had experienced. You deserve better.

 

Why Me?

✅ I have a unique forte in helping families with their financial diagnosis and planning, since day one. I have been helping families, including young couples, big families, DINK couples, as well as their individual’s complex needs.

✅ I am a dedicated learner in the financial industry. I invested in my Masters in Wealth Management at SMU for this reason. I am still constantly upgrading myself year-on-year to become the best financial consultant for my diverse client profiles.

✅ My forte is in financial diagnosis.

My experiences in accounting and finance helps in giving proper diagnosis of your unique portfolio so that the correct approach/solutions could be personalised for you.

✅ I have a one-stop solutions platform.

Being an independent financial broker, I can represent you to find the solutions you need, all in your best interests. No need for hard selling. I am here for you and your family.

I am a strong believer that you can achieve more, beginning with what you have.

Feel free to reach out to me for a free consultation session with you and/or your family.

See you soon!

Email: zechariahsee@fapl.sg

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根据《个人数据保护法》，鑫盟理财私人有限公司征求您的同意向您收集并使用您的个人信息。鑫盟理财将根据公司的个人数据保护政策所阐述的用途使用您的个人资料（例如姓名，证件号码，联系电话，邮寄地址，电邮地址和照片）。 该政策可在本公司网站上查寻，网址为 https://fa.com.sg/data-protection-policy/.

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  • Financial Alliance Pte Ltd ( “FAPL”) is licensed by the Monetary Authority of Singapore (“MAS”) and allowed to conduct financial advisory activities in accordance with the Financial Advisers Act (Cap. 110) (“FAA”) and the Securities & Futures Act (Cap. 289) (“SFA”) within the jurisdiction of the Republic of Singapore and in accordance with the licenses granted by MAS
  • 鑫盟理财私人有限公司( “鑫盟理财”)持有由新加坡金融管理局(“MAS”)所颁发的牌照，并许可在新加坡共和国境内依据财务顾问法（第110章）和证券与期货交易法（第289章）进行财务咨询等相关业务
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In compliance with the Personal Data Protection Act, Financial Alliance Pte Ltd (“FAPL”) seek your consent to collect and use your personal data (e.g. name, NRIC, contact numbers, mailing addresses, email addresses and photograph) for the purposes of and in accordance with FAPL’s Data Protection Policy, which can be found on FAPL’s website at https://fa.com.sg/data-protection-policy/.

根据《个人数据保护法》，鑫盟理财私人有限公司征求您的同意向您收集并使用您的个人信息。鑫盟理财将根据公司的个人数据保护政策所阐述的用途使用您的个人资料（例如姓名，证件号码，联系电话，邮寄地址，电邮地址和照片）。 该政策可在本公司网站上查寻，网址为 https://fa.com.sg/data-protection-policy/.

By submitting this form, you are deemed to have read and understood FAPL’s Personal Data Policy.

提交此表格，即表示您已阅读并理解鑫盟理财私人有限公司的个人数据政策