Esther Chew

Financial Advisory Manager (AFP, AWP, MDRT)

(MAS REP No.: ECH300207548)
Your Financial Guide

When I first decided on this career in 2013, it was because I had financial planning needs but there was no one whom I knew and trusted that was able to help me. For me, I needed someone that I really trusted to handle something so sensitive like my finances. Therefore, I fully understand how my clients feel when they entrust their financial planning needs to me, I want to give them the best experience possible.

Fast forward to today, one of my main goals is to be that trusted advisor whom my clients can turn to. Trust is something that I treasure the most from my clients.



Years In The Industry
Dollars of Premiums saved for clients through Comparison and Optimization
Of Critical Illness Coverage issued


Learn more

Upcoming Events


Esther is a responsible advisor who always has my best interests in mind. She pays attention to my needs and ensures that I have sufficient coverage which are not beyond my means. She is also extremely patient in explaining the policies to me. All in all, Esther is a sincere advisor who goes beyond just selling policies.

Tan Shing Yen

Project Coordinator at Brandsbridge Pte Ltd

I trust Esther with my insurance needs as she is honest and committed to her profession who seeks to act in the best interests of clients and has good after sales service.

Seah Cui Ying

Compliance Officer at DBS

When Esther offers up or suggests a policy, I already know that she has done all the research and is sure that it is the best plan for me. I feel at peace signing up with her because she knows her stuff and will give useful advice without being asked.

Esther Lee


Esther Chew is awesome :)! Not a typical advisor, she will go all the way to help you find the right insurance for your situation with price range that suit your budget & keeping you updated of the latest policies. She has been my advisor for over 6 years and I have never looked back! She is dedicated, proactive, resourceful & dependable. Life is unpredictable, and when you need a reliable advisor, I highly recommend Esther!

Rennya Liyanti

Administrator at ST Electronics

Esther’s professionalism and passion for her work ensures that my needs are taken care of. She is knowledgeable about her field and constantly updates herself with insurance and investments products to better serve her clients. The level of service I received from her shows that she is responsible, caring, and personable.

Sharmaine Loh

Social Worker at Ministry of Social & Family Development

Esther always have me and my children best interests in mind! We are so grateful for her thoroughness and time spent to make sure we have much better coverage and now our insurance costs are also much lesser! After so many years, she is not just my Financial Planner, she also became a dear friend to me! Thank you for your excellent service, Esther!

Veronica Chue

Administration Assistant at Singhealth

Esther has been very professional, trustworthy, and patient through the years. Easy to deal with, no hard selling at all and cares for her client genuinely. Seldom see such honest advisor, prioritizing health insurance before proposing investment plans. Appreciate her effort in simplifying the plan selection process, as there are many insurance plans in the market. Will definitely recommend her service as I had a great experience! Thank you, Esther, keep up the good job!

Estella Lim

Designer at Wedding Crafters

Attentive, non-aggressive, passionate. Esther has all the qualities you need in a Financial Advisor. She is knowledgable in her field and never fails to put my needs and concerns at the heart of our conversations. Having a heart of gold, Esther took on my Mother’s portfolio pro-bono and served her out of passion. I highly recommend Esther if you are sourcing for someone genuine and ardent in this highly competitive and delicate industry.

Elena Foo

Business Development at Kingsmen Ventures

Reliable friend who looks out for little details and in a timely fashion. A good example was when it was announced that all insurers were to change their definitions of “critical illness (CI)”, which amended how serious your condition had to be before qualifying for coverage. Esther contacted me before the change took effect so I would not be left out and buy myself a policy at a later date with the newly more defined definition of CI. A seemingly small detail but possibly life changing. In another instance, she reviewed my policies and unbiasedly pointed out that I could end up saving $20K across total premiums by choosing option A from option B. Finally, I basically hate insurance jargons and trying to understand how insurance works, but she is someone I’d say I can depend on to make sense of things for me.

Grace Lee

Graphic Designer at Shift

Financial advisers are aplenty. But Esther is one of those you can trust to get your financial and insurance needs in order. She never tried to sell me something I did not ask for or get me to give up current policies so she can sell me something of greater value just to earn more. Instead she focused on what I needed and worked from there, giving the necessary advice and catered to the many request, changes and enquiries patiently and promptly. She has shown herself to be truly people oriented instead of commission oriented.

Isaac Luo

Team Lead at Wilmar International

Esther has been servicing my insurance/investment account for many years. I would easily recommend her services to anyone. We did not know each other through any acquaintance. One night, she and her partner knocked on my door to introduce their services. I decided to listen to what they can offer. Surprisingly, Esther was very attentive to what I have to say which led me to being very comfortable in working with her. Since then, I have benefited greatly from her investment advice as well as insurance advice. I remember sometime last year, she felt that the markets was a bit uncertain and advised me to cash out and secure my profits for my investments. True enough, the markets went downhill after that. I managed to avoid a 30% drop in my investments, which I am very grateful for. My experience with other financial planners do not monitor the markets and provide follow-up service like she does. Thank you Esther!

Colin Quek

Property Agent at PropNex

We have been working with Esther for the past 7 years now, since our graduation from medical school. When we were too busy at work taking care of our patients to take care of our own health insurance needs, Esther made sure we were covered. Esther is patient and a hard worker who makes the effort to do research and to find the best fit product for her clients. She goes the extra mile. More than just our Financial Planner, she has also become our friend.

Lucy Davies & Darius Beh

Doctors at Ministry of Health

Esther was professional and thorough in her approach to my insurance planning needs. I genuinely appreciated the fact that she did not try to cross-sell or up-sell me products that I did not require. She was also patient and detailed in her analysis and assisted me in comparing various products in the Singapore market.

Kenny Lee

Portfolio Manager at Alliance Bernstein

Esther has been my family financial services consultant since 2016. She is a very detailed and patient person who has a good listening ear. In order to provide accurate advice, she gathered all my family’s insurance policy and organise them systematically. This allows us to have a clear picture and understands what the shortfalls in my family’s insurance coverage are. She is also very professional in her advice and recommends products based on our needs and how much we can afford. I believe Esther will continue to excel and show dedication to all your customers that she serves.

Tony Tan

ACS (Junior) Vice Principal

Esther has been helping me with both my insurance and investments since before I even started working. The one thing that stands out about her is her genuine care for the wellbeing of her clients, in both finance and health. She was always there to re-evaluate my financial goals and helped recommended adequate plans for me at various points of my career. And best of all, she wasn’t pushy about it and I felt that I could make my own decision without being pressured into one. When I had to undergo multiple surgeries in 2019/20 she was there to ensure that I can go for the surgeries with the ease of mind that I was well covered in terms of insurance and I should focus solely on recovery. I am forever thankful to her for helping me out and ensuring that I am adequately covered during the most stressful time of my life. 10/10 would recommend! 👍

Lim Jia Hao

Naval Officer at Mindef

My Contact



ENG 中文

Esther Chew

MAS REP No.: ECH300207548

Financial Advisory Manager (AFP, AWP, MDRT)

Your Financial Guide

When I first decided on this career in 2013, it was because I had financial planning needs but there was no one whom I knew and trusted that was able to help me. For me, I needed someone that I really trusted to handle something so sensitive like my finances. Therefore, I fully understand how my clients feel when they entrust their financial planning needs to me, I want to give them the best experience possible.

Fast forward to today, one of my main goals is to be that trusted advisor whom my clients can turn to. Trust is something that I treasure the most from my clients.



– Helping clients save thousands of dollars by not overpaying for insurance
– Objective Fee-based Financial Advisory
– Insurance Portfolio Audit
– Retirement Planning
– Mortgage Brokerage and Advisory Services
– Investment Advice


– Associate Wealth Planner 

– Million Dollar Round Table

Years In The Industry
Dollars of Premiums saved for clients through Comparison and Optimization
Of Critical Illness Coverage issued


Upcoming Events



Contact Me

What type of services are you looking for? 请问您需要咨询哪些方面的服务?(Please select all that applies)


By submitting this form, I confirm that


  • I have read and understood FAPL’s Personal Data Policy, and hereby give my acknowledgement and consent to FAPL to use my personal data in accordance with FAPL’s Personal Data Policy.
  • 我已阅读并理解鑫盟理财私人有限公司的个人数据保护政策,并同意鑫盟理财私人有限公司根据个人数据保护政策所阐述的用途使用我的个人资料。
  • I have read and understood the disclaimers above and hereby affirm my acceptance of these terms.
  • 我已阅读并理解了上述免责声明,特此声明接受这些条款。
  • I have not been directly contacted or approached by any representative or employee of FAPL with an offer or solicitation to apply for any financial products not offered in my home country.
  • 鑫盟理财私人有限公司的代表或员工并未直接与我联系或提出要约或招揽购买我原居住国境内所不提供的任何金融产品.
  • Financial Alliance Pte Ltd ( “FAPL”) is licensed by the Monetary Authority of Singapore (“MAS”) and allowed to conduct financial advisory activities in accordance with the Financial Advisers Act (Cap. 110) (“FAA”) and the Securities & Futures Act (Cap. 289) (“SFA”) within the jurisdiction of the Republic of Singapore and in accordance with the licenses granted by MAS
  • 鑫盟理财私人有限公司( “鑫盟理财”)持有由新加坡金融管理局(“MAS”)所颁发的牌照,并许可在新加坡共和国境内依据财务顾问法(第110章)和证券与期货交易法(第289章)进行财务咨询等相关业务
  • Any services provided by FAPL to persons not ordinarily resident in Singapore are provided solely on an offshore basis from Singapore, resulting from direct enquiry on the part of the foreign residents.
  • 鑫盟理财为非新加坡居民所提供的任何服务仅限于直接向鑫盟理财发出咨询请求的国外居民。
  • As an integral part of the provision of such services, FAPL may from time to time make available to such residents, documents and information making reference to capital markets products (for example, in connection with the provision of fund management or investment advisory services outside of the foreign jurisdiction).
  • 作为提供此类服务的一部分,鑫盟理财会不时向此类咨询者提供有关产品的参考文件和信息(例如,关于海外司法管辖区以外的资金管理或投资咨询服务等信息)。
  • Such documents and information are provided by Financial Alliance Pte Ltd (“FAPL”) is for general information only and is not intended for anyone other than the recipient.
  • 此类由鑫盟理财所提供的文件和信息仅供收件人做一般信息参考。
  • It does not take into account the specific investment objectives, financial situation or particular needs of any particular person.
  • 此类文件和信息不会把-个人投资目标,财务状况或其特定需求等考虑在内。
  • It does not constitute the making available of, or an offer or solicitation by FAPL to buy or sell or subscribe for any such capital markets product or to enter into a transaction or to participate in any particular trading or investment strategy nor an advice or a recommendation with respect to such financial products.
  • 鑫盟理财向该人士提供此类文件和信息将不构成要约或招揽购买或出售或认购任何此类资本市场产品,或达成交易或参与任何特定的投资策略,也不构成有关此类金融产品的建议或推荐。
  • These documents may not be published, circulated, reproduced or distributed in whole or in part to any other person without FAPL’s prior written consent.
  • 未经鑫盟理财的事先书面同意,不得将这些文件全文或部分发布,传播,复制或分发给其他人。
  • This document is not intended for distribution to, publication or use by any person in any jurisdiction, where such distribution, publication or use would be contrary to applicable law or would subject FAPL and its related corporations, connected persons, associated persons and/or affiliates to any registration, licensing or other requirements within such jurisdiction.
  • 鑫盟理财无意在分发,出版或使用此类文件可能违反当地法律,或本公司及关联公司或关联人士需要注册,获得许可或符合规定的司法权区向当地人士分发、出版此类文件或供其使用。
  • You shall ensure that you have and will continue to be fully compliant with all applicable laws in your home country when entering into discussion or contracts with FAPL.
  • 在与鑫盟理财进行讨论或签订合约时,您应确保您已完全遵守并将继续遵守您所在原居住国的所有适用法律及条规。

In compliance with the Personal Data Protection Act, Financial Alliance Pte Ltd (“FAPL”) seek your consent to collect and use your personal data (e.g. name, NRIC, contact numbers, mailing addresses, email addresses and photograph) for the purposes of and in accordance with FAPL’s Data Protection Policy, which can be found on FAPL’s website at

根据《个人数据保护法》,鑫盟理财私人有限公司征求您的同意向您收集并使用您的个人信息。鑫盟理财将根据公司的个人数据保护政策所阐述的用途使用您的个人资料(例如姓名,证件号码,联系电话,邮寄地址,电邮地址和照片)。 该政策可在本公司网站上查寻,网址为

By submitting this form, you are deemed to have read and understood FAPL’s Personal Data Policy.


Scan for Contact Details

Join our newsletter

Subscribe to our newsletter to receive updates on our latest content!

By providing the info below, I confirm that I am the user and/or subscriber of the telephone number(s) and email address provided by me and I consent to receive from Financial Alliance and/or its financial adviser representatives, any marketing, advertising and promotional information organise by Financial Alliance via voice calls, SMS/MMS (text messages) or faxes to my telephone number(s) provided below. I understand I may withdraw any consent I have given at any time by writing in to Financial Alliance Pte Ltd.

Scan for WeChat QR

Retirement Planning

Will I be able to retire comfortably?

Uncover Your Potential with Financial Alliance

Financial Alliance actively seeks skilled professionals, both experienced and aspiring, with a wide range of opportunities to showcase their expertise and grow their careers.

Revolutionising The Financial Services Industry

Invite your potential candidate to learn about the systems and tools within Financial Alliance

Stuck in a Career Rut?

Financial Alliance offers you the way out – Flexibility, Growth, and a Financially Rewarding Career Awaits

Discover Financial Alliance

Learn more about Financial Alliance and how we accelerate our consultant’s career in the financial advisory industry.

Our 7 Unique Value Proposition

Explore the 7 unique key offers that Financial Alliance will help you to grow your career and business.​

U+ Business Opportunity Webinar

Have a question for us? Join our webinar to have your question answered by Mr. Tony Ong, Director of FAR Development.

Visit our Youtube Channel for more career related resources